GEO service
Be the answer ChatGPT gives about your service
When your customer asks ChatGPT, Gemini or Perplexity about a service like yours, the assistant writes its answer from a few sources it picks. The GEO service makes your pages one of those sources: we measure your visibility today, edit your pages to 16 standards from the GEO-16 study, and measure again every month.
What is GEO?
GEO stands for Generative Engine Optimization: improving content so that AI chooses it as a source for its answer. The term comes from a study published at KDD 2024, which found that specific edits to a text raise its visibility in answers by up to 40%1. The difference from classic SEO is that the goal is not only the position of your link, but to have your words quoted and your name inside the answer.
How is GEO different from classic SEO?
| Classic SEO | GEO | |
|---|---|---|
| Goal | Appear on the first page | Your name and words inside the answer |
| What it looks like | A link and a short description | A written recommendation with the source |
| What we work on | Google’s ranking signals | How AI assistants choose their sources |
| How we measure | Rankings and clicks | Mention rate in four assistants against competitors |
GEO does not replace SEO. Google says there are “no additional requirements to appear in AI Overviews or AI Mode”2. So we work on both.
What does the service include?
- A GEO-16 score for every key page, with the weakest standards and how to fix them.
- Page rewrites: the answer first, numbers with sources, a quote from your expert and FAQs.
- Complete structured data (schema) for the business, services, questions, breadcrumbs and dates.
- Presence on the sites answers rely on: directories, professional bodies, media and review platforms.
- A monthly report on your visibility against three competitors.
- Monitoring of competitor sites for hidden text or instructions aimed at AI.
How do you measure the result?
We agree 20 questions your customers ask, such as “best dentist in Khalda”, and put them to ChatGPT, Gemini, Perplexity and Claude, each at least three times. We repeat each question because the answer changes between runs: the GEO study collected five answers per question to reduce this noise1, and the model-manipulation study measured rankings across 200 runs3.
… one of the strongest options in Amman is your clinic, rated 4.9 from 212 reviews with published session prices.
Source: your siteThe report shows your mention rate with a margin of error, your average position when named, whether your site was cited, and the sites the answers cite when they do not name you. That last list becomes next month’s plan.
Which rules do you apply to my pages?
| Rule | What the research found |
|---|---|
| Add quotations from credible sources | +41% visibility1 |
| Add statistics instead of general claims | +30% visibility1 |
| Cite sources with links | +27% visibility1 |
| Keyword stuffing (we avoid it) | −8% visibility1 |
| Hit 12 of 16 pillars with a 0.70 score | 78% citation rate4 |
| Put the conclusion first | A rule shared by Gemini, GPT and Claude5 |
“State the main conclusion at the start of the text.”
What do you never do?
We never place hidden text or instructions aimed at AI on a page. A Harvard study showed that a calculated string of tokens can push a product to the top in about 40% of runs3, but that is manipulation forbidden by Google’s spam policies6 and can take down the whole site. Our engine detects this kind of text on your site and on your competitors’.
How much does GEO cost?
The monthly GEO service is included in Growth at 350 JOD a month and in Complete at 500 JOD; the Local plan measures your visibility every three months. For hospitals, universities and multi-branch companies it starts at 1,500 JOD a month, and a one-time visibility study starts at 500 JOD. Details on the pricing page.
FAQs
What is GEO, or visibility in AI answers?
GEO stands for Generative Engine Optimization: improving content so that ChatGPT, Gemini, Perplexity and Google’s AI Overviews quote it when they answer a question. The name comes from a study published at KDD 2024, which found that specific edits to a text raise its visibility in answers by up to 40%1.
Does GEO replace normal SEO?
No. Google says there are “no additional requirements” to appear in its AI features, and that SEO best practices still apply2. So we start with the basics: a fast site, clear pages and a complete Google profile. Then we add the research rules and measure your visibility in each assistant.
How do you measure my visibility in AI answers?
We agree 20 questions your customers ask and put them to ChatGPT, Gemini, Perplexity and Claude, each at least three times, because the answer changes between runs. Then we calculate your mention rate with a margin of error, your position among competitors and the sites the answers cite.
When will I see results?
Google Business Profile improvements usually show within weeks. Rankings in search results usually take three to six months. Visibility in AI answers moves with every update to the assistants, so we measure it every month and send you the numbers.
Sources
- Aggarwal et al., GEO: Generative Engine Optimization (KDD 2024), 2024. arxiv.org
- Google Search Central, AI features and your website, updated December 2025. developers.google.com
- Kumar & Lakkaraju, Manipulating Large Language Models to Increase Product Visibility, 2024. arxiv.org
- Kumar & Palkhouski, AI Answer Engine Citation Behavior: the GEO-16 framework, 2025. arxiv.org
- Wu, Zhong, Kim & Xiong, What Generative Search Engines Like and How to Optimize Web Content Cooperatively (AutoGEO), 2025. arxiv.org
- Google Search Central, Spam policies for Google web search, 2026. developers.google.com